SEO: On-Page Readiness
What is on-page SEO?
On-page SEO is the foundation. It covers everything you control directly on your page: title tags, meta descriptions, heading hierarchy, image alt text, canonical URLs, and Open Graph tags. A weak foundation means every other optimisation effort is undermined. Search engines use these signals to decide what your page is about and whether it deserves to rank.
GEO: Generative Engine Optimisation
What is Generative Engine Optimisation (GEO)?
GEO is about being found and cited by AI-powered search engines: ChatGPT, Gemini, Perplexity, and Google's AI Overviews. These engines don't just crawl text; they parse structured data to build knowledge graphs. To be cited, your content needs entity schema (Person or Organization), sameAs links to authoritative profiles, authorship signals, and publication dates. Without these, AI engines have no reliable way to verify or attribute your content.
AEO: Answer Engine Optimisation
What is Answer Engine Optimisation (AEO)?
AEO is the practice of formatting content so it can be extracted and served as a direct answer: in featured snippets, People Also Ask boxes, and voice search results. Answer engines scan for question-format headings (H2/H3 with '?'), concise definition sentences, structured lists, comparison tables, and FAQ schema. Pages that win these positions don't necessarily rank #1; they are structured to answer a specific question better than anyone else.