Led the Product & Technology team, driving website optimization, customer support automation, and tech integrations. Spearheaded product-led growth, improving page speed, integrating EMI options, launching revenue-boosting initiatives, and enhancing data analytics for better decision-making. Led organic search/SEO growth, improving rankings and traffic, while optimizing website performance and conversion rates.

Established a new B2C stock trading vertical, scaling monthly transactions from ₹14L to ₹40Cr in a year. Led API integrations for partner platforms, optimized onboarding, and improved lead conversion and SEO, expanding the user base from 0.2M to 1.3M+ in 15 months.

Launched ‘Oroscope’, a goal-based financial planning platform, and optimized Zoho CRM, increasing team efficiency by 25-30%. Developed a mutual fund portfolio analysis system and improved website traffic 3.3x through SEO enhancements.

Built ‘Milkat’, a B2B SaaS for milk procurement, scaling to 270+ agencies serving 65K customers daily. Managed the entire product lifecycle, cutting costs by 60% and reducing time-to-market by 20-25%.

Consulted on 60+ products across E-commerce, logistics, and Agri-tech, optimizing SEO, SEM, and website performance for 27 projects. Led A/B testing and marketing strategies for enhanced growth.

Provided UI/UX, software development, and SEO consulting for various industries, including E-commerce and smart devices, improving product experiences and market reach.