What does Piyush Wadhwa specialise in?

Piyush Wadhwa specialises in product strategy, growth systems, behavioral design, and AI-enabled products. He has 14+ years of experience across FinTech, D2C, and SaaS, and currently advises founders as a fractional CPO and product consultant.

Is Piyush Wadhwa available for fractional CPO work?

Yes. Piyush is open to fractional CPO engagements, product advisory, and consulting for early and growth-stage companies. He works with founders on roadmap, growth strategy, and platform decisions.

What companies has Piyush Wadhwa worked with?

Piyush has led product and technology at SleepyCat, 5Paisa Capital (IIFL), OroWealth, and IntelliVerve. He currently advises FoodStories and NutsNuskha as an independent product and growth advisor.

Has Piyush Wadhwa written any books?

Yes. Piyush is the author of Overthinking is Not a Superpower, available on Amazon India.

Product & Growth Leader · Builder · Advisor

Hey, I'm Piyush.

I build products, study growth systems, and document the journey from idea to real company.

Product and growth leader with 14+ years across FinTech, D2C, and SaaS. I've scaled platforms from 200K to 1.3M+ users, grown partner GMV from ₹14M to ₹400M/month, and built cross-functional orgs that move fast and think clearly. Currently advising founders, exploring ideas in the AI era, and open to meaningful product leadership opportunities.

See my work Read my notes

Open to opportunities

Piyush Wadhwa — Product Leader and Growth Advisor

Open to opportunities

14+

Years in product

1.3M+

Users scaled to

₹14M→₹400M

Monthly GMV, 12–13 months

Companies built or led

WHAT I WORK ON

Four things I've spent 14+ years getting good at.

Not a list of skills. Four disciplines I apply together, because product, growth, data, and people decisions are one system.

Product Strategy & P&L

Choosing the right problems to solve, then turning them into 3-year roadmaps, OKRs, and unit economics that hold up. I have owned P&L and shipped on a platform running at roughly $69B a year, and inside lean D2C teams.

Strategy · OKRs · P&L · Unit economics

AI-Native Products & Agents

Shipping with LLM APIs, agent workflows, and evals, not demos. I care about what it takes for an AI feature to reach production: prompt evals, release gates, durable agent state. EvalRoom and OSVA are open source proof of that.

Agentic workflows · LLM evals · Automation · APIs

Growth, Data & Experimentation

Growth as architecture: referrals, bundling, AI recommenders, lifecycle. Backed by a unified data layer across 8+ sources and a habit of testing. Cross-sell share moved from 13% to 21%. Partner GMV went from ₹14M to ₹400M a month.

PLG · Retention · Analytics · Behavioral design

Org Design & Founder Partnership

Building lean cross-functional teams (product, engineering, data, QA, CX) that ship, and working directly with founders on strategy and P&L. AI raises the speed of everything. Direction and alignment still decide the outcome.

Org design · Hiring · Founder alignment · Stakeholders

GA4 · CleverTap · MoEngage · Looker Studio · SQL · Shopify · React · Node.js · AWS · OpenAI APIs · n8n

CURRENT EXPLORATIONS

Things I'm building and thinking through.

Experiments and explorations — not full-time startups. I build to learn, and sometimes what I learn becomes something real.

Open source

OSVA

Open infrastructure for AI agents, workflows, and AI workforces.

An open-source agent operating layer, not just a framework. Build, run, control, observe, and evaluate AI agents and workflows with versioned agents, scheduling, MCP, approval gates, and self-hosted deployment.

EvalRoom

QA workspace that turns prompt evals into release decisions.

Compare two prompt versions against the same test cases, grade every answer, and get a verdict that blocks on hard gates instead of hiding failures in a good average.

Witsauce

AI consumer intelligence and growth platform.

Exploring how AI can make consumer insight faster, cheaper, and more actionable for growth and product teams.

Visit →

View all projects →

Book

Overthinking is Not a SuperPower

Available on Amazon — find it, read it, share it.

→

FROM THE NOTEBOOK

Notes on product, growth, and thinking clearly.

Builder Notes

Shipping More, Thinking Better

The tension between moving fast and thinking clearly isn't real. The best builders have learned to make them work together — here's how.

5 min read

Growth Systems

Why Growth Is Usually a Systems Problem

Most companies don't have a growth problem. They have a systems problem that shows up as a growth problem. The fix requires going one level deeper.

7 min read

AI Era

Building in the AI Era Without Losing Taste

AI tools are giving everyone more leverage. The question isn't who uses them — it's who uses them without letting them flatten their judgment.

6 min read

Read all notes →

Work With Me

Open to meaningful work.

I'm currently advising founders on product strategy and growth systems, and open to the right product leadership opportunity. If you're building something where product and growth decisions matter at the foundation level — let's talk.

Start a conversation

Open to

Product and growth leadership roles — any title, right scope
Fractional CPO or product advisor engagements
Consulting for founders on roadmap, growth, and platform decisions
Advisory for early and growth-stage companies

From the desk of Piyush Wadhwa

Occasional notes worth reading.

Product systems, growth, behavioral strategy, and what I'm learning while building. No noise. Published when it's worth your time.