Product & Growth Leader · Builder · Advisor
Hey, I'm Piyush.
I build products, study growth systems, and document the journey from idea to real company.
Product and growth leader with 14+ years across FinTech, D2C, and SaaS. I've scaled platforms from 200K to 1.3M+ users, grown partner GMV from ₹14M to ₹400M/month, and built cross-functional orgs that move fast and think clearly. Currently advising founders, exploring ideas in the AI era, and open to meaningful product leadership opportunities.
14+
Years in product
1.3M+
Users scaled to
₹14M→₹400M
Monthly GMV, 12–13 months
5
Companies built or led
WHAT I WORK ON
Four things I've spent 13 years getting good at.
Not a list of skills. A set of disciplines I apply together — because products, growth, and behavior are the same problem viewed differently.
Product Strategy
Translating business context into 3-year roadmaps, OKRs, and decisions that compound. I've owned P&L and shipped products at $69B-scale fintech platforms and lean D2C orgs alike.
Roadmap · OKRs · P&LGrowth Systems
Not growth hacks — growth architecture. Referrals, bundling, AI-based recommenders, lifecycle automation. I build the systems that make acquisition and retention self-reinforcing.
PLG · Retention · LifecycleBehavioral Strategy
The lens I apply across product, growth, and copy. Understanding why people do what they do — and designing systems that work with behavior, not against it.
Behavioral design · Copy · CROAI-Enabled Products
Shipping products with OpenAI APIs, n8n automation, and AI-based recommenders. Currently exploring AI consumer intelligence and building in the AI era without losing product taste.
AI · Automation · APIsCURRENT EXPLORATIONS
Things I'm building and thinking through.
Experiments and explorations — not full-time startups. I build to learn, and sometimes what I learn becomes something real.
Overthinking OS
A system for people who think too much and ship too little.
A framework and resource for overthinkers who want to move from endless analysis to consistent action. Built from personal experience and years of watching smart people get stuck.
Visit →LiveWitsauce
AI consumer intelligence and growth platform.
Exploring how AI can make consumer insight faster, cheaper, and more actionable for growth and product teams.
Visit →LiveGrowthVerve
Growth tools and experiments for product-led teams.
A collection of frameworks, tools, and experiments around product-led growth — built from 14 years of doing it.
Visit →LiveGadgetSurge
Sandbox for rapid building and experimentation.
Where I run experiments fast. Testing ideas in AI, e-commerce, and product before they become something real.
Visit →Book
Overthinking is Not a SuperPower
Available on Amazon — find it, read it, share it.
FROM THE NOTEBOOK
Notes on product, growth, and thinking clearly.
Builder Notes
Shipping More, Thinking Better
The tension between moving fast and thinking clearly isn't real. The best builders have learned to make them work together — here's how.
5 min readGrowth Systems
Why Growth Is Usually a Systems Problem
Most companies don't have a growth problem. They have a systems problem that shows up as a growth problem. The fix requires going one level deeper.
7 min readAI Era
Building in the AI Era Without Losing Taste
AI tools are giving everyone more leverage. The question isn't who uses them — it's who uses them without letting them flatten their judgment.
6 min readWork With Me
Open to meaningful work.
I'm currently advising founders on product strategy and growth systems, and open to the right product leadership opportunity. If you're building something where product and growth decisions matter at the foundation level — let's talk.
Start a conversationOpen to
- Product and growth leadership roles — any title, right scope
- Fractional CPO or product advisor engagements
- Consulting for founders on roadmap, growth, and platform decisions
- Advisory for early and growth-stage companies
From the desk of Piyush Wadhwa
Occasional notes worth reading.
Product systems, growth, behavioral strategy, and what I'm learning while building. No noise. Published when it's worth your time.