My Work Life

Companies where I have worked

SleepyCat  Nov 21 -Present

Led the Product & Technology team, driving website optimization, customer support automation, and tech integrations. Spearheaded product-led growth, improving page speed, integrating EMI options, launching revenue-boosting initiatives, and enhancing data analytics for better decision-making. Led organic search/SEO growth, improving rankings and traffic, while optimizing website performance and conversion rates.

5Paisa Capital  May’19 – Aug’21

Established a new B2C stock trading vertical, scaling monthly transactions from ₹14L to ₹40Cr in a year. Led API integrations for partner platforms, optimized onboarding, and improved lead conversion and SEO, expanding the user base from 0.2M to 1.3M+ in 15 months.

OroWealth  Feb’18 – Apr’19

Launched ‘Oroscope’, a goal-based financial planning platform, and optimized Zoho CRM, increasing team efficiency by 25-30%. Developed a mutual fund portfolio analysis system and improved website traffic 3.3x through SEO enhancements.

Intelliverve Feb’16 – Jan’18

Built ‘Milkat’, a B2B SaaS for milk procurement, scaling to 270+ agencies serving 65K customers daily. Managed the entire product lifecycle, cutting costs by 60% and reducing time-to-market by 20-25%.

Pixel Verve  July’14 – Jan’18

Consulted on 60+ products across E-commerce, logistics, and Agri-tech, optimizing SEO, SEM, and website performance for 27 projects. Led A/B testing and marketing strategies for enhanced growth.

Software Product Consultant  May’12 – Jun’14

Provided UI/UX, software development, and SEO consulting for various industries, including E-commerce and smart devices, improving product experiences and market reach.

Some of my other Projects

Dive deeper into some fun ideas

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Lofi Verve

LoFi music channel on Youtube, curating relaxing music experiences for listeners

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Hungry Realm

A recipe and food website, offering curated recipes and food content

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Growth Verve

D2C growth hacking blog and toolset, providing actionable insights, strategies, and automation tools to help brands scale efficiently.

My Skill Set

Areas that we could collaborate upon

Helping D2C and tech-driven businesses scale with data-backed product strategies, conversion optimization, and growth hacks. From user acquisition to retention, I craft actionable roadmaps, leverage automation, and optimize digital experiences for sustainable growth.

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